dcsimg

Online Masters Degree in Marketing

Have you ever wondered why a particular product or service succeeded against all odds, or why a seemingly brilliant idea never caught on with the public? A marketer's job is to understand and attempt to control these apparently random phenomena. Master's degrees in marketing can put you on the path to leadership roles in this exciting field.

While successful marketers come from all backgrounds, they tend to share a few crucial commonalities: They are natural leaders and motivators, but don't mind stepping down and becoming a team player when necessary. They possess a good understanding of people, as well as excellent communication skills. Perhaps most importantly, they are well-educated. According to the Bureau of Labor Statistics, marketing is a competitive field where the best jobs often go to those with advanced degrees.

Earning master's degrees in marketing

Even if you've earned a bachelor's degree in business or a related field, going back to school for your master's can be a smart business move. Advanced studies could command greater attention from prospective employers. You can expect a marketing curriculum to comprise courses like the following:

  1. Advertising and promotion
  2. Consumer behavior
  3. International marketing
  4. Marketing research
  5. Marketing strategy
  6. Project management
  7. Statistics

Marketing managers need strong math skills as they develop pricing strategies and analyze market share. Those with a flair for statistics could move into market research. Because marketing professionals increasingly work in a networked environment, computer skills are a must; for example, you are likely to use specialized software apps for customer relationship management. Online social media experience is also useful in this field as corporations explore social networking to develop brand identity.

Career options, outlook and salary

In addition to marketing management, graduates may seek high-level positions in sales, advertising, corporate communications and public relations. The BLS expects the field of marketing to see approximately 12 percent employment growth between 2010 and 2020, which is about as fast as average for all U.S. occupations. For marketing managers, the BLS reports a 2010 median annual wage of up to $116,000. Substantial autonomy accompanies high-level marketing positions, and these jobs are much sought-after.

Distinguish yourself from the competition with an advanced degree in marketing. Online education can help you attain your goals by providing a flexible schedule and allowing you to gain that vital experience while you pursue your studies.

Featured Online Marketing Degree Programs

Refine School Matches
Hide filters
  • SUBJECT Clear All

  • DEGREE

    See More

  • PROGRAM TYPE

  • START TIME

    LOCATION
    Please enter valid US or Canada Zip.

Searching Searching ...

Matching School Ads
2 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • UMass Online MBA Programs
  • Earn a top ranked and highly-respected 100% online business education that works for you.
  • Online Courses
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
2 Program(s) Found

About Capella University

An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession. Our competency-based curriculum delivers both foundational knowledge and real-world skills, so that what you’re learning in your courses is immediately applicable to your career goals.

  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • A Master of Business Administration with an Emphasis in Healthcare Management and Leadership is designed to prepare students for careers in the fields of managed care supervision
  • , patient care management, healthcare services manager, regulatory analysis, and resource specialists.
  • An MBA from California Intercontinental University is designed to prepare students for today's most in demand industries.
  • Tailor your graduate studies around one of our several MBA programs, including Banking & Finance, International Management & Marketing, Project Management and more!
  • A Master of Business Administration with an Emphasis in Information Systems and Knowledge Management is designed to prepare students for careers in the fields
  • of configuration management, server administration, knowledge management specialist, business systems analysis, and control systems management.
  • Online Courses
  • Financial Aid
  • Transferable Credits