Online Masters Degree in Marketing

Have you ever wondered why a particular product or service succeeded against all odds, or why a seemingly brilliant idea never caught on with the public? A marketer's job is to understand and attempt to control these apparently random phenomena. Master's degrees in marketing can put you on the path to leadership roles in this exciting field.

While successful marketers come from all backgrounds, they tend to share a few crucial commonalities: They are natural leaders and motivators, but don't mind stepping down and becoming a team player when necessary. They possess a good understanding of people, as well as excellent communication skills. Perhaps most importantly, they are well-educated. According to the Bureau of Labor Statistics, marketing is a competitive field where the best jobs often go to those with advanced degrees.

Earning master's degrees in marketing

Even if you've earned a bachelor's degree in business or a related field, going back to school for your master's can be a smart business move. Advanced studies could command greater attention from prospective employers. You can expect a marketing curriculum to comprise courses like the following:

  1. Advertising and promotion
  2. Consumer behavior
  3. International marketing
  4. Marketing research
  5. Marketing strategy
  6. Project management
  7. Statistics

Marketing managers need strong math skills as they develop pricing strategies and analyze market share. Those with a flair for statistics could move into market research. Because marketing professionals increasingly work in a networked environment, computer skills are a must; for example, you are likely to use specialized software apps for customer relationship management. Online social media experience is also useful in this field as corporations explore social networking to develop brand identity.

Career options, outlook and salary

In addition to marketing management, graduates may seek high-level positions in sales, advertising, corporate communications and public relations. The BLS expects the field of marketing to see approximately 12 percent employment growth between 2010 and 2020, which is about as fast as average for all U.S. occupations. For marketing managers, the BLS reports a 2010 median annual wage of up to $116,000. Substantial autonomy accompanies high-level marketing positions, and these jobs are much sought-after.

Distinguish yourself from the competition with an advanced degree in marketing. Online education can help you attain your goals by providing a flexible schedule and allowing you to gain that vital experience while you pursue your studies.

Featured Online Marketing Degree Programs

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About Capella University

An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession. Our competency-based curriculum delivers both foundational knowledge and real-world skills, so that what you’re learning in your courses is immediately applicable to your career goals.

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