Online Masters Degree in Internet Marketing

The Internet has changed the way products are sold. Whether your buyers are in the market for pencil sharpeners or multimillion dollar condos, they're likely to use the web to learn more about their purchase, compare items, browse reviews and ultimately invest their money.

Graduate programs are designed to provide the background you need to compete in high-tech commerce. Master's degrees in Internet marketing give you an advanced level of education that can be combined with existing experience, allowing you to seek more responsibility or management roles.

Earning master's degrees in Internet marketing

Traditional marketing coursework offers business training that prepares you to plan marketing programs and develop product pricing strategies. The typical Internet marketing curriculum should cover standards like consumer psychology as well as targeted instruction in e-commerce, search engine optimization and the use of social media. Insight into the behind-the-scenes web technology is always useful as well.

Career options and salaries in Internet marketing

The U.S. Bureau of Labor Statistics reports these median annual wages from 2010 for related careers:

  1. Advertising and promotions managers: $83,890
  2. Marketing managers: $112,800
  3. Market research analysts and marketing specialists: $60,570
  4. Sales managers: $98,530

Management roles typically call for extensive experience in the field as well as a degree. Management positions are not the only route in this career. With a strong math and statistics background, you could move into market research, a specialty that is growing much faster than the U.S. average.

You could even break out to work for yourself as an e-commerce consultant, teaming up with individuals and companies to improve their online presence. Think of the master's degree as a tool that allows you to find your own path in the marketing world.

Growth outlook in Internet marketing

The BLS expects 29,400 new jobs for advertising, promotions and marketing managers between 2010 and 2020. Take a look at the projected job growth rates for related careers, as estimated by the BLS:

  1. Advertising, promotions and marketing managers: 14 percent
  2. Public relations managers and specialists: 21 percent
  3. Sales managers: 12 percent

Explore online degrees in Internet marketing, which let you gain valuable work experience at the same time that you pursue your academic and professional goals. Web-based studies allow you to work hands-on in your chosen field even while you're a student.

Featured Online Internet Marketing Degree Programs

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About Capella University

An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession. Our competency-based curriculum delivers both foundational knowledge and real-world skills, so that what you’re learning in your courses is immediately applicable to your career goals.

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