Marketing for the New Century
The explosion of e-commerce has fueled a number of new job specializations in the past decade. A growing number of companies small and large alike are expanding their businesses by taking their products and services online. Hand in hand with advancements in technology and the adoption of the Internet there has grown an incredible online marketing industry. Advancements in data gathering and the increasing popularity of social networking web sites has fueled demand for those in marketing who have specialized training in the online environment.
Internet Marketing Training
Employers will be most interested in applicants with both a degree and experience. A bachelor's degree is typically the minimum requirement for a position in marketing. The more extensive your skill and training the better your employment prospects will be. Jobs in marketing can be quite lucrative and thus highly desirable, making for stiff competition.
A degree program in Internet marketing will focus on the world of e-commerce and online business. Typical coursework may include:
- How to develop effective marketing strategies
- How to build online survey tools
- The architecture of successful web sites
- Design and implementation of promotional email campaigns
A Rosy Outlook
Those interested in Internet marketing can expect employment opportunities to grow faster than average in the coming years, according to the U.S. Department of Labor. Annual earnings in May 2004 averaged $87,640 for management positions in marketing. According to a survey conducted in 2005 by the National Association of Colleges and Employers, starting salaries for those with a marketing degree averaged about $33,000.
