dcsimg

Careers in Social Media

Millions of people recreationally share large fractions of their lives on Twitter, Facebook, LinkedIn and other social media sites on a daily basis. And a growing number of those people are hoping to translate these skills to a career in social media. The good news is the field is growing extremely quickly, and employers are eager to hire savvy folks with skills in Social Media Optimization (SMO).

One of the most important things to remember when presenting yourself to employers is that social media presences for personal use often differ from those used by companies. Many individuals use FB and Twitter for personal branding -- and while companies are also looking to build brand equity, they are often most concerned with driving traffic to their sites. This means more links, tracking, and analysis not to mention less snark and fewer cultural observations. Some companies, especially startups, are supportive of employees tweeting and spending time on FB during the workday -- but when it comes to the corporate logo-centric accounts, customer service and public relations can be the main focus. Additionally, the VP of Marketing will almost certainly want to measure the return on investment of your time (translation: social media needs to create revenue), so keep that in mind.

The best way to prepare yourself for a career in social media is to open and cultivate presences on Twitter, Facbook, LinkedIn, and Foursquare; you should also be comfortable using WordPress and some HTML. If you havent already, open up a Twitter account and start attracting followers. Employers will often weigh your social media reach as a factor in the decision whether to hire you; the more people you have in your network, the more attractive you may be. Strong writing skills are also helpful; typos in tweets and status updates can be embarrassing. You should also understand how social media fits in to the general online marketing landscape. More and more so, social media is becoming a channel through which companies can drive free traffic. Accordingly, you should understand best practices of Search Engine Optimization (SEO) and how online content can help the business.

The best degrees for a career in social media would be marketing, business, and English though there are certainly no pre-requisites for the job. The best experience you can gain will be self-taught, on the computer by yourself, chopping down trees in the social media forest.

So keep tweeting while you get your resume ready


Refine School Matches
Hide filters
  • SUBJECT Clear All

    See More

  • DEGREE

    See More

  • PROGRAM TYPE

  • START TIME

    LOCATION
    Please enter valid US or Canada Zip.

Searching Searching ...

Matching School Ads
2 Program(s) Found
  • Bachelor’s program options include Communication, Political Communication, Cinema-Television, and more.
  • Several concentrations available, including Rhetoric and Public Culture, Strategic Communication, Theatre, Journalism, Internet and Social Media, and more.
  • All concentrations are designed to teach students the fundamentals of journalism, helping them prepare for careers as reporters and writers.
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
3 Program(s) Found

Purdue University offers a strong foundation of tradition and history, an environment of intellectual curiosity and discovery, and a supportive, student-centered approach to learning. Founded in 1869 as a land-grant school, the University is known today for its prolific faculty as well as a record of distinguished research and achievement in aerospace, engineering, technology, science, and math. Our goal is to educate and develop men and women of personal integrity and scholarly excellence.

  • Online Courses
1 Program(s) Found
  • Offers M.B.A. and bachelor’s programs in Business Administration with concentrations in Marketing, Accounting, and more
  • Ranked among the Best Online MBA Programs and Graduate Business Programs for 2017 by U.S. News and World Report
  • Coursework covers topics like project management, management fundamentals, and business strategies
  • Business students complete a capstone class that demonstrates their knowledge of business concepts
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
  • Business students may be eligible for scholarships such as the Entrepreneurship Scholarship.
  • Courses help students develop knowledge of marketing, accounting, economic principles, and financial management.
  • Business Administration students can specialize in areas such as Entrepreneurship, Finance, and Project Management.
  • Online Courses
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Concordia College New York provides a transformative online degree experience that combines academic excellence with faith-based values to create ethical and effective leaders
  • For all of our programs, our dedicated, experienced faculty provide you with the personalized academic support you need. Take the next step to master your future with a degree you can earn 100% online
  • Concordia College New York offers leading-edge business master’s programs in both the Digital Marketing and Digital Media fields; Study around your schedule, when and where you want
  • Digital Marketing M.S. provides students with industry-leading skills and knowledge, and fulfills the academic requirements candidates need to sit for certification as an OMCP or OMCA
  • Concordia New York’s trailblazing Digital Media M.A. program offers artists and creators an outstanding graduate curriculum that leads to a mentored capstone and thesis project
  • Concordia College New York is an accredited, nonprofit college with an academic tradition dating back more than 130 years. We offer a quality and affordable education that fit's your busy lifestyle.
Show more [+]
  • Online Courses
3 Program(s) Found
  • Push Your Creativity To The Next Level.
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
Show more [+]
  • Online Courses
1 Program(s) Found

Change the World with American University

Be a part of something bigger than yourself. At American University, we strive to help you develop your professional interests and indulge in your passion for making a difference. Our online degree programs allow you to gain the advanced skills for active leadership in a variety of fields.

Set Yourself Apart at American University

At American University, our smart, passionate and engaged students and faculty focus their knowledge to create meaningful change. Our strengths in international service and public affairs inspire our sense of social responsibility and a dedication to cultural and intellectual diversity. We're defined by our global perspective, practical idealism and a dedication to public service.

  • Online Courses
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right IT, Computer Science, Cybersecurity, Software and Application Development, Web Design or Technology Management Degree Program for YOU.
  • Affordable and Flexible Information Technology Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect IT/Computer Science Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

Featured Schools