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Capella University Bachelor of Science in Business Marketing Specialization

Are you interested in pursuing a career in the exciting field of marketing? If so, a Bachelor of Science in Business Marketing from Capella University may be right for you. The online Bachelor's Degree with a Marketing specialization will help you build your knowledge and earning power in e-business, sales, distribution operations, product management, and general business careers. In addition, you will strengthen your interpersonal and critical thinking skills which are essential to influencing organizational effectiveness.

To complete your Bachelor of Science in Business Marketing, you will need 45 quarter credits in general education subject areas with a minimum of 6 quarter credits from each category. Capella University offers general education courses in communication, humanities, natural science and mathematics, and social science. To complete your degree, you will need to take specialization classes such as E-Business Sourcing, Marketing, and Sales, Marketing, Sales, and Channel Management, Customer Psychology and Marketing Research, Brand Identity and Marketing Communication, Ethics and Enterprise, and Change Management.

Earning your Bachelor's Degree from Capella University is easy. All classes are taken online from the comfort of your own home whenever you can fit your studying into your busy schedule.


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An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession. Our competency-based curriculum delivers foundational knowledge and real-world skills, so what you’re learning is immediately applicable to your career. Right now, more than 36,000 students are expanding their opportunities with Capella programs.

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