Companies need to be connected with the desires of their customers, and bachelor's degrees in marketing can help you make those connections. Marketing programs teach you how to gather, analyze, interpret and utilize data to form market strategies for local, national and global companies.
Coursework for marketing career paths
While earning bachelor's degrees in marketing, students take specialized courses alongside typical core classes in subjects like communications, natural sciences and the humanities. Here are some examples of the topics covered:
- Accounting principles
- Consumer behavior
- Introduction to statistics
- Marketing principles
- Principles of microeconomics
If you are interested in the strategic side of marketing, it's useful to take classes such as business law, economics, finance and management. If you are looking at the data crunching side of marketing, your curriculum would lean toward technical topics. For market and survey research positions, the Bureau of Labor Statistics notes the importance of studies in fields like business administration, computer science and mathematics.
Many marketing manager positions expect a master's degree in a related field. The computer and electronics industries typically prefer a degree in engineering as well as a business background in areas such as marketing or sales.
Career and salary outlook in marketing
Candidates with bachelor's degrees in marketing should see strong employment prospects, according to the BLS. Opportunities for market research analysts and marketing specialists are projected to increase by a whopping 41 percent between 2010 and 2020, resulting in nearly 200,000 job openings. These professionals earned a median annual wage of $60,570 in 2010.
The BLS expects 76,000 openings for marketing managers, which is one of the highest-paying occupations available to those with bachelor's degrees in marketing and on-the-job experience. Job growth is projected to be about the same as the average for all U.S. occupations. The median annual wage for marketing managers was $112,800 in 2010, with the top 25 percent of earners making more than $150,000.
If a challenging role in the fast-paced, high-tech world of modern business seems right for you, consider pursuing traditional or online bachelor's degrees in marketing. Web-based classes allow you to study while you gain real-world work experience, which could be a boost in the career that you've been looking for.