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Online Bachelors Degree in Marketing

Companies need to be connected with the desires of their customers, and bachelor's degrees in marketing can help you make those connections. Marketing programs teach you how to gather, analyze, interpret and utilize data to form market strategies for local, national and global companies.

Coursework for marketing career paths

While earning bachelor's degrees in marketing, students take specialized courses alongside typical core classes in subjects like communications, natural sciences and the humanities. Here are some examples of the topics covered:

  1. Accounting principles
  2. Consumer behavior
  3. Introduction to statistics
  4. Marketing principles
  5. Principles of microeconomics

If you are interested in the strategic side of marketing, it's useful to take classes such as business law, economics, finance and management. If you are looking at the data crunching side of marketing, your curriculum would lean toward technical topics. For market and survey research positions, the Bureau of Labor Statistics notes the importance of studies in fields like business administration, computer science and mathematics.

Many marketing manager positions expect a master's degree in a related field. The computer and electronics industries typically prefer a degree in engineering as well as a business background in areas such as marketing or sales.

Career and salary outlook in marketing

Candidates with bachelor's degrees in marketing should see strong employment prospects, according to the BLS. Opportunities for market research analysts and marketing specialists are projected to increase by a whopping 41 percent between 2010 and 2020, resulting in nearly 200,000 job openings. These professionals earned a median annual wage of $60,570 in 2010.

The BLS expects 76,000 openings for marketing managers, which is one of the highest-paying occupations available to those with bachelor's degrees in marketing and on-the-job experience. Job growth is projected to be about the same as the average for all U.S. occupations. The median annual wage for marketing managers was $112,800 in 2010, with the top 25 percent of earners making more than $150,000.

If a challenging role in the fast-paced, high-tech world of modern business seems right for you, consider pursuing traditional or online bachelor's degrees in marketing. Web-based classes allow you to study while you gain real-world work experience, which could be a boost in the career that you've been looking for.

Featured Online Marketing Degree Programs

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4 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
  • Business students may be eligible for scholarships such as the Entrepreneurship Scholarship.
  • Courses help students develop knowledge of marketing, accounting, economic principles, and financial management.
  • Business Administration students can specialize in areas such as Entrepreneurship, Finance, and Project Management.
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Enhance organizational performance and create effective traditional and virtual teams through motivation, organizational culture, and change management.
  • Address the legal and ethical implications of human resources and administration in an organizational setting.
  • Analyze business policy and strategy in relationship to competitors.
  • Resolve conflict by utilizing various management styles and best practices.
  • Understand employment and compensation requirements including insurance, salary, labor, health, and safety.
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found

An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession. Our competency-based curriculum delivers foundational knowledge and real-world skills, so what you’re learning is immediately applicable to your career. Right now, more than 36,000 students are expanding their opportunities with Capella programs.

  • Online Courses
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
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  • Accredited
  • Online Courses
  • Accelerated Programs
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5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
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  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found

You can advance your career with a degree from Charter College Online. We offer several Associates and Bachelors degrees in the business, health care, accounting and legal fields. Our accelerated programs are designed to help you complete your degree as quickly as possible. We offer year-round classes and flexible scheduling - study anytime from anywhere. We help students get not only with the technical skills necessary for success, but also job search and placement assistance so you can find new opportunities after graduation.

  • Online Courses
3 Program(s) Found
  • Ranked among the 2015 Best National Universities by U.S. News & World Report.
  • Designated as a Military Friendly School every year since 2012 by Victory Media.
  • Offers credit for prior learning and experience through assessment tests.
  • Provides a short term Leadership Certification program in partnership with EQUIP®.
  • Accredited by the Higher Learning Commission (HLC) of the North Central Association (NCA).
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Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs in 2015 by U.S. News and World Report.
  • Lets undergrad students try classes before paying any tuition.
  • Has an average class sizes of 18 for undergraduate and 13 for graduate-level courses.
  • Offers numerous scholarship opportunities that can help students save up to $750 per term on their tuition.
  • Tends to educate degree-seeking online and campus-based students who are adult learners with families and students who work while pursuing higher education.
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Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits