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Online Bachelor's Degrees in Marketing

Find online Bachelor's Degrees, courses, and programs in Marketing . Curriculum & programs in this area cover a broad range of subjects and are designed to provide students with a broad-based education.

BS in Business/Marketing

The Marketing Concentration addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of products and services, and how to respond to growing demands in different countries and cultures. The marketing concentration builds upon the foundational marketing course, which allows further study in the areas of consumer behavior, advertising, marketing research, public relations, promotion measurement and analysis, and international and global marketing. Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise.

For program disclosure information please click here.

Offered by: University of Phoenix

Bachelor's - Business Administration - Sales and Marketing

Marketing and selling products and services in today's competitive business environment requires a sophisticated skill set. Choose a bachelor's degree in Business Administration with a specialization in Sales and Marketing from DeVry University, and develop those unique talents. DeVrys faculty in this area bring years of real-world industry experience to the classroom and provide actual case studies for real-world instruction. Upon graduation, find a career in advertising, sales, marketing, promotions, or in public relations. If you want to take your sales and marketing career even further, continue your education at DeVry University's Keller Graduate School of Management to earn your master's degree in Business Administration (MBA).

For comprehensive undergraduate consumer information, click here.

Offered by: DeVry University

BBA: Marketing

The Bachelor of Business Administration (BBA) prepares graduates for a wide range of managerial positions in business, government, and non-profit organizations. Business administration students acquire fundamental as well as practical and professional skills in all phases of business, including decision-making and problem-solving.

The BBA program offers area concentrations that enable students to tailor their degrees to their career and educational goals. Specializations are available in: Acquisition and Contract Management, Banking, E-Business, Finance, Hospitality and Tourism Management, Human Resource Management, Legal Studies, Management, Marketing, and Retail Management.

*Programs may vary by state and by campus

Offered by: Strayer University

Bachelor Degree - Business Administration: Major in Marketing Management

As a marketing professional you'll be interested in marketing products and services that satisfy consumer needs and keep customer coming back for more. In this program instructors with in–depth knowledge in the field will provide you with:

  • Course content that addresses areas such as consumer behavior, integrated marketing communications and international sales and marketing
  • Instruction across a wide variety of other business disciplines
  • A capstone course as a comprehensive project to demonstrate the application of marketing knowledge to potential employers

Program names, course topics and outcomes may vary by location. Please speak with a Westwood College admissions representative for full program details.

Offered by: Westwood College

Bachelor's of Business Administration - Marketing

AIU Online's BBA in Marketing is designed to deliver a solid foundation for business marketing professionals by combining a core education in business with a focus on topics relevant to various marketing careers. This degree will provide you with the experience-based education you need to accelerate your quest for a wide variety of challenging, interesting careers.

Offered by: American InterContinental University Online

Bachelor of Science in Business Administration - Marketing

The BSBA in Marketing provides students with the knowledge they need to succeed in an industry that features some of the highest wage and salary growth rates in the entire employment field. For individuals with business savvy, strong communication skills and a high level of creativity, opportunities in Advertising, Brand Management, Marketing Research and many other fast-paced, exciting fields continue to present themselves.

Offered by: Colorado Technical University Online

Offered by: Grand Canyon University

B.S. in Business Administration - Marketing

This concentration will help you develop insights into an organization's marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.

Offered by: Walden University

BABC in Sales and Marketing

In this specialization, students study foundations of both sales and marketing to gain depth of knowledge in each area. Not only are successful techniques and skills obtained, but an awareness of how each area depends on the other for successful results is acquired. Communication is stressed as a relationship between outside and inside customers in coordination with messaging protocols and content.

Offered by: Jones International University

B.S. in Business Administration - Marketing

The Post University Bachelor of Science in Business Administration/Marketing program provides you with a thorough knowledge of marketing concepts and helps you develop a comprehensive understanding of strategic and tactical marketing strategies.

This program will prepare you for exciting careers in marketing for which the essential ingredient is the ability to identify and satisfy consumer needs. You will become familiar with the specialized skills of selling, advertising, retailing and market research. Courses will provide you with an understanding of current marketing theory and practices with special attention to the "Four P's" of the marketing mix: Product, Place, Promotion and Price.

While many graduates begin their careers in sales or management at the retail level or as outside sales representatives in industrial sales, the marketing program will also prepare you for positions in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer/public relations and direct marketing.

Marketing majors with prior business experience learn how to develop effective business strategies and make decisions regarding product or service distribution.

Courses are available in: general marketing, international marketing, and sales marketing

Offered by: Post University

BBA, Bus Admin-Marketing

In addition to providing a broad background in business administration, the Marketing major at Berkeley College explores new product introductions, advertising, consumer behavior, market research, marketing logistics, and promotion. Enhance your education with electives in such areas as direct marketing, public relations, and electronic marketing.

Offered by: Berkeley College

BS in Business - Marketing

Prepare yourself for an exciting career in marketing by earning a Bachelor of Science in Business with a specialization in Marketing from Liberty University Online. Develop skills critical to understanding the needs and preferences of consumers and produce offerings that meet their needs. Furthermore, you will master skills in general business, accounting, economics and finance, examining both the domestic and international marketplace. Enter the marketplace with confidence and a degree from LU Online.

Offered by: Liberty University

Marketing (BS)

Students selecting this concentration will acquire the knowledge, skills, and competencies to qualify for entry-level management or leadership positions in marketing.

Offered by: Argosy University

Bachelor of Business Administration - Marketing

Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities, including research, strategic planning, product development, sales management, and marketing communications. Students in this program will participate in active learning and demonstrate an understanding of basic business principles using case studies, business simulations; use computer technology and demonstrate communication skills in preparing spreadsheets, writing reports, analyzing business problems, and preparing professional presentations; develop and demonstrate ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations. This degree offers a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management.

Offered by: Baker College Online

Bachelor of Science in Business / Minor in Marketing

Would you like to learn more about the behavior that drives buyers? Do you want to know how to market to a digital world? A minor in Marketing will prepare you to face the toughest challenges in this field.

Offered by: Western International University Interactive Online
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