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Online Associates Degree in Marketing

A good marketer has the ability to convince the public that they want or need a certain product or service. Marketers live by the "four P's": product, price, promotion and place. In marketing, your work could include choosing the right product, researching why similar products boomed or failed, crafting promotional campaigns around the product, and then pushing the product into the appropriate markets. Associate degrees in marketing can help you start along this career path.

Coursework for associate degrees in marketing

Marketing professionals need to know about business, advertising, promotions, public relations and sales in order to succeed. Typical courses could also include communications, consumer behavior, international marketing, management, marketing research, marketing strategy and sales management. Statistics training would be helpful, especially if you are interested in market research.

Since many products and services now use the Internet to reach customers, classes in computer skills are part of any good marketing degree program. Online social media is gaining importance in product promotions, and web-based studies are a logical way to prepare for e-commerce careers.

Career options, outlook and salary

Associate degrees in marketing can introduce you to a wide variety of businesses, and the job outlook depends on the particular industry. Marketing positions may be highly coveted, and that means keen competition.

The Bureau of Labor Statistics reports that varying educational backgrounds can lead to marketing manager jobs, but employers often prefer college graduates with experience. The BLS lists the median annual wage for marketing managers in 2010 as $112,800, and job growth from 2010 to 2020 should be about average for U.S. occupations.

Market research analysts and marketing specialists earned a median yearly salary of $60,570 in 2010, and an impressive growth rate of 41.2 percent is forecast by the BLS for the 2010-2020 decade. Market researchers typically enter the workforce with a bachelor's degree.

Going beyond the associate degree

Associate degrees in marketing can lead to some entry-level positions, but employers may prefer a more advanced degree. Some marketers choose to earn their MBA degree with an emphasis on marketing.

Experience is a key requirement for the job, and online study allows you to earn a higher degree while working full-time in the field. In the global, high-tech economy, those with internship or on-the-job experience, a college degree, and strong computer skills could have an advantage.

Featured Online Marketing Degree Programs

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1 Program(s) Found
Fremont College traces its roots to Platt College’s founding in St. Joseph, Missouri, in 1879, and the Southern California branch campus was established in 1986. The most significant evolution of the College started when its third CEO, Dr. Sabrina Kay, assumed leadership in 2007. Fremont College became an innovative center adopting the framework of Work-Based Learning Leadership at the Wharton School and Dr. Kay’s thesis on improved learning through practice and collaboration.
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  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses help make it possible for students to earn a bachelor’s degree in as little as 24 months and a master’s degree in 12-18 months.
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  • Offers M.B.A. and bachelor’s programs in Business Administration with concentrations in Marketing, Accounting, and more
  • Ranked among the Best Online MBA Programs and Graduate Business Programs for 2017 by U.S. News and World Report
  • Coursework covers topics like project management, management fundamentals, and business strategies
  • Business students complete a capstone class that demonstrates their knowledge of business concepts
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  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
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  • Non-profit university accredited by WASC Senior Commission
  • Professors with real-world experience and student centered approach
  • Flexible, fully online degree programs responding to the market needs
  • All courses are offered six times a year with clear path to completion and reduced time-to-degree
  • No additional costs for textbooks or other fees
  • Personal support from application to graduation leading to high retention and graduation rates
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  • Become the leader you know you can be @ Ashford University
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  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
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  • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
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About Capella University

An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession. Our competency-based curriculum delivers both foundational knowledge and real-world skills, so that what you’re learning in your courses is immediately applicable to your career goals.

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You can advance your career with a degree from Charter College Online. We offer several Associates and Bachelors degrees in the business, health care, accounting and legal fields. Our accelerated programs are designed to help you complete your degree as quickly as possible. We offer year-round classes and flexible scheduling - study anytime from anywhere. We help students get not only with the technical skills necessary for success, but also job search and placement assistance so you can find new opportunities after graduation.

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  • Morning, afternoon, evening and weekend classes are available.
  • Offers lifetime career assistance services to graduates, including resume and cover letter assistance, employer networking, and one-on-one employment counseling.
  • Accredited by the Accrediting Council for Continuing Education and Training (ACCET).
  • 8 campuses located across California, with 3 additional campuses in New Hampshire and Maine and online options.
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  • Ranked among the 2015 Best National Universities by U.S. News & World Report.
  • Designated as a Military Friendly School every year since 2012 by Victory Media.
  • Offers credit for prior learning and experience through assessment tests.
  • Provides a short term Leadership Certification program in partnership with EQUIP®.
  • Accredited by the Higher Learning Commission (HLC) of the North Central Association (NCA).
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