A good marketer has the ability to convince the public that they want or need a certain product or service. Marketers live by the "four P's": product, price, promotion and place. In marketing, your work could include choosing the right product, researching why similar products boomed or failed, crafting promotional campaigns around the product, and then pushing the product into the appropriate markets. Associate degrees in marketing can help you start along this career path.
Coursework for associate degrees in marketing
Marketing professionals need to know about business, advertising, promotions, public relations and sales in order to succeed. Typical courses could also include communications, consumer behavior, international marketing, management, marketing research, marketing strategy and sales management. Statistics training would be helpful, especially if you are interested in market research.
Since many products and services now use the Internet to reach customers, classes in computer skills are part of any good marketing degree program. Online social media is gaining importance in product promotions, and web-based studies are a logical way to prepare for e-commerce careers.
Career options, outlook and salary
Associate degrees in marketing can introduce you to a wide variety of businesses, and the job outlook depends on the particular industry. Marketing positions may be highly coveted, and that means keen competition.
The Bureau of Labor Statistics reports that varying educational backgrounds can lead to marketing manager jobs, but employers often prefer college graduates with experience. The BLS lists the median annual wage for marketing managers in 2010 as $112,800, and job growth from 2010 to 2020 should be about average for U.S. occupations.
Market research analysts and marketing specialists earned a median yearly salary of $60,570 in 2010, and an impressive growth rate of 41.2 percent is forecast by the BLS for the 2010-2020 decade. Market researchers typically enter the workforce with a bachelor's degree.
Going beyond the associate degree
Associate degrees in marketing can lead to some entry-level positions, but employers may prefer a more advanced degree. Some marketers choose to earn their MBA degree with an emphasis on marketing.
Experience is a key requirement for the job, and online study allows you to earn a higher degree while working full-time in the field. In the global, high-tech economy, those with internship or on-the-job experience, a college degree, and strong computer skills could have an advantage.