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Online Associates Degree in Marketing

A good marketer has the ability to convince the public that they want or need a certain product or service. Marketers live by the "four P's": product, price, promotion and place. In marketing, your work could include choosing the right product, researching why similar products boomed or failed, crafting promotional campaigns around the product, and then pushing the product into the appropriate markets. Associate degrees in marketing can help you start along this career path.

Coursework for associate degrees in marketing

Marketing professionals need to know about business, advertising, promotions, public relations and sales in order to succeed. Typical courses could also include communications, consumer behavior, international marketing, management, marketing research, marketing strategy and sales management. Statistics training would be helpful, especially if you are interested in market research.

Since many products and services now use the Internet to reach customers, classes in computer skills are part of any good marketing degree program. Online social media is gaining importance in product promotions, and web-based studies are a logical way to prepare for e-commerce careers.

Career options, outlook and salary

Associate degrees in marketing can introduce you to a wide variety of businesses, and the job outlook depends on the particular industry. Marketing positions may be highly coveted, and that means keen competition.

The Bureau of Labor Statistics reports that varying educational backgrounds can lead to marketing manager jobs, but employers often prefer college graduates with experience. The BLS lists the median annual wage for marketing managers in 2010 as $112,800, and job growth from 2010 to 2020 should be about average for U.S. occupations.

Market research analysts and marketing specialists earned a median yearly salary of $60,570 in 2010, and an impressive growth rate of 41.2 percent is forecast by the BLS for the 2010-2020 decade. Market researchers typically enter the workforce with a bachelor's degree.

Going beyond the associate degree

Associate degrees in marketing can lead to some entry-level positions, but employers may prefer a more advanced degree. Some marketers choose to earn their MBA degree with an emphasis on marketing.

Experience is a key requirement for the job, and online study allows you to earn a higher degree while working full-time in the field. In the global, high-tech economy, those with internship or on-the-job experience, a college degree, and strong computer skills could have an advantage.

Featured Online Marketing Degree Programs

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4 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
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  • Accelerated Programs
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1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
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  • Flexible Scheduling
  • Accelerated Programs
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2 Program(s) Found
  • Founded in 1951 by World War II veteran Donald Grantham to provide affordable, higher education for service members and their families.
  • Approved by all branches of the United States Armed Forces for Tuition Assistance (TA), and for benefits payments by the Department of Veteran Affairs benefits (VA).
  • Reviews applicants’ military and professional training for possible transfer credits, and honors credit earned through successful completion of Defense Acquisition University (DAU) courses.
  • Participates in GoArmyEd, Marine Corps Academic Explorer, The Air University Associate to Baccalaureate Cooperative (CCAF), and many other virtual gateways.
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An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession. Our competency-based curriculum delivers foundational knowledge and real-world skills, so what you’re learning is immediately applicable to your career. Right now, more than 36,000 students are expanding their opportunities with Capella programs.

  • Online Courses
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5 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs in 2015 by U.S. News and World Report.
  • Lets undergrad students try classes before paying any tuition.
  • Has an average class sizes of 18 for undergraduate and 13 for graduate-level courses.
  • Offers numerous scholarship opportunities that can help students save up to $750 per term on their tuition.
  • Tends to educate degree-seeking online and campus-based students who are adult learners with families and students who work while pursuing higher education.
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  • Ranked among the 2015 Best National Universities by U.S. News & World Report.
  • Designated as a Military Friendly School every year since 2012 by Victory Media.
  • Offers credit for prior learning and experience through assessment tests.
  • Provides a short term Leadership Certification program in partnership with EQUIP®.
  • Accredited by the Higher Learning Commission (HLC) of the North Central Association (NCA).
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  • Accredited
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  • Ranked among the Best Grad Schools for Physician Assistants in 2015 by U.S. News and World Report.
  • Dedicated to delivering quality education and personalized attention to students since 1899.
  • Provides a range of campus experiences and services online including advising, tutoring, student community, and career services.
  • Offers counseling services and a 24/7 crisis hotline to students at no extra charge.
  • Gives students and alumni access to career assistants who help with resumes, cover letters, job hunting, and more.
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Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits