A great idea or product is only as successful as its exposure. This is why marketing is such an important aspect of modern business. Pairing buyers with sellers requires a deep understanding of how consumers think, feel, and act. This is why a marketing degree at the bachelor level is often the bare minimum required for most positions out there. In some instances, bachelors training in psychology, advertising, public relations, literature, or journalism will also suffice.

What Type of Training Will Your Marketing Degree Equip You with?

Marketing is a broad industry that encompasses many different disciplines ranging from psychology to art to fashion to business. Depending on what aspect of marketing you plan to pursue, you'll have an opportunity to specialize in any of the above, or receive a broad foundation in all of these areas. But to make the most of your marketing training, it is strongly recommended that you incorporate Internet technology into your curriculum. Online shopping and Internet marketing have revolutionized the modern business landscape, and those who want to be successful in marketing (whether for consumer goods, politics, education, or anything else) would be wise to develop greater familiarity with this powerful advertising tool.

Career Outlook with a Marketing Degree

According to the US Department of Labor, career prospects after a marketing program should be quite favorable overt he next decade. Marketing managers, for example, earned a median salary of almost $90,000 in 2004. However, it's important to understand that marketing is an incredibly competitive industry that demands constant innovation and extensive training. Thus, it's strongly recommended that you complete a masters or higher if you plan on advancing to the upper echelon of marketing careers.

Online Degrees in Marketing

University of Phoenix
Recommended Business School

With more than 8,000 faculty and staff, University of Phoenix is the largest accredited private university. In its online incarnation, University of Phoenix has distilled its programs into accelerated course programs to help you get the most degree in the least amount of time without breaking your wallet. more

Marketing Degrees Offered:

BS in Business/Marketing
Marketing managers need creative, analytical and leadership abilities to manage the marketing function of the business enterprise. This program addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures.
MBA/Marketing
Marketing managers need creative, analytical and leadership abilities to manage the marketing function of the business enterprise. This program addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures.
Single Courses - Sales & Marketing
Students may take any of the 3-credit courses offered in sales and marketing regardless of whether or not it is a required course for their major.

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Jones International University

Since it became the first fully online university to be accredited by the Higher Learning Commission, Jones University has allowed thousands of working professionals to acquire their degree. The classes at Jones University are project-based just like day to day life in the workplace. This enables a more hands-on simulative approach to learning. more

Marketing Degrees Offered:

BBA in Sales and Marketing Management
This program was designed for students who are interested in developing careers in either sales or marketing or those who currently hold positions in either area but need more specialized instruction on theory, techniques and effective management of each function to enhance and advance their careers. In this degree specialization, you will study the foundations of both sales and marketing in order to gain a depth of relevant knowledge of each.

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Colorado Technical University Online

With professional certificates and degree completion available, Colorado Technical University Online offers residents of Colorado, Missouri and students around the world access to a variety of educational options. Each student will not only be able to take advantage of the Colorado Tech's online capabilities to create a class schedule to suit their work schedule but also a degree program to match their interests. All levels of degrees are available in programs that include: more

Marketing Degrees Offered:

Master of Science in Management - IT Management
This online Master of Science degree in Management with a concentration in Information Technology Management is for students and professionals wishing to succeed as IT managers in private industry, government organizations, and non-profits. Courses cover topics including database analysis, design, and implementation; telecommunications, network administration, information technology systems development and implementation, project management and more. Graduates are successful in computer architecture, database management, business and financial management, among others.
Bachelor of Science in Business Administration - Marketing
The Bachelor of Science in Business Administration with a concentration in Marketing provides students with strong communication skills and a highly-developed sense of creativity. Courses cover topics including consumer behavior fundamentals, personal selling and customer focus, marketing research, integrated marketing strategies, advertising, public relations and marketing management. Graduates are successful in advertising, brand management, marketing research and more.
Master of Business Administration - Marketing
The Master's degree in Business Administration with a concentration in Marketing arms students with business savvy, strong communication skills and highly-developed creativity. The curriculum covers topics including current marketing trends, relationships between organizations and their customers, integrated marketing strategies, and advertising and PR principles. Students can take advantage of the personalized Climb Learning System with interactive courses and tutorials. Graduates are successful in advertising, brand management, marketing research and many other fields.

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AIU Online

In addition to the seven campuses scattered across the United States, Britain and the United Arab Emirates, American InterContinental University Online offers a variety of degree programs to students online. They offer seven major schools, each of which offer a variety of degree programs. These include the schools of: more

Marketing Degrees Offered:

Bachelor's of Business Administration - Marketing
This program provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. The program combines a core education in business with liberal arts studies and then focuses attention on specific aspects related to various careers in the field of marketing. Upper level courses provide in-depth studies of business and management in addition to marketing-specific topics.
MBA - Marketing
This program provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. The program combines a core education in business with liberal arts studies and then focuses attention on specific aspects related to various careers in the field of marketing. Upper level courses provide in-depth studies of business and management in addition to marketing-specific topics.

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Strayer University Online

For more than 110 years, Strayer University has been offering students a chance to achieve their career goals by earning degrees in business, technology and education. Now, students can take advantage of Strayer's high quality education from anywhere in the world through Strayer University Online. more

Marketing Degrees Offered:

AA in Marketing
This 90-credit hour program takes most students approximately 30 months to complete. All credits earned in this program are transferable if the student chooses to continue their education and pursue a bachelor’s degree in this field. Graduates of this program can expect to pursue careers in financial institutions, corporate businesses, and government agencies.
MBA: Marketing
The Master of Business Administration degree with a concentration in Marketing allows business professionals a chance to explore advanced skill sets and increase career options. Courses cover topics including organizational behavior, research and strategic communication, marketing, financial management, international marketing, and customer data and analysis. Graduates are successful in upper management positions in marketing and in pursuit of a Doctoral degree in Business Administration.
Exec Grad Cert in Business Admin: Marketing
The Executive Graduate Certificate in Business Administration with a concentration in Marketing offers management professionals a chance to expand their skill set and increase their career options. Courses cover topics including international marketing, research and strategic communication, marketing, customer data and analysis, financial management. Graduates are successful in upper level management positions as well as in pursuit of a Master's degree in Business Administration.
BBA: Marketing
The Bachelor of Business Administration degree with a concentration in Marketing provides students with a specialized study of marketing in relation to business organizations. Courses cover topics including business administration, international marketing, advertising principles, strategic market pricing, e-marketing, and sales and retail management. Graduates are successful in entry-level positions in marketing and in pursuit of an MBA.

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Most Requested Programs for Business

Find online Marketing degrees from our featured online business schools. Compare multiple online Marketing degrees from business schools online with specialties in administration, management, analysis, number crunching, commerce and more. Choose from featured schools offering online Marketing degrees, certificates and diplomas. Advance your career and get ahead.

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